Teen Viral Marketing Questioned

Ypulse's Anatasia Goodstein points to a Chicago Tribune article questioning the ethics of viral marketing targeted to teens. While marketers are grasping at straws to reach today's youth, Goodstein further questions the moral nature of some companies such as Girls Intelligence Agency, a teen influencer network that enables on teen to promote product to another, not disclosing its true marketing attention. She calls for full disclosure and honestly - a trait, unfortunately, rare in some marketing circles.

by Steve Hall    Sep-21-04   Click to Comment   

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