Toyota Launches New 'Moving Forward' Campaign
Today, Toyota launched a new brand campaign created by Saatchi & Saatchi of Torrence, CA. The campaign carries the new tagline, "Moving Forward" which leaves the previous "Get the Feeling" behind. Furthering the notion that a car is more than a means to get from point A to point B, the campaign illustrates how Toyota cars are important elements of young adult's lives.
The ads are voiced by actor Rob Morrow and will air on The Tonight Show, Late Night with Conan O'Brien, Scrubs and Last Comic Standing. The TV component will be supported by a print effort in People, Time, GQ, and Wired.
by Steve Hall Sep-28-04 Click to Comment