Clear Channel to Write Copy For Advertisers

Hoping to alleviate listener tune out due to crappy radio ads, Clear Channel is taking its recent announcement to improve the radio experience by reducing hourly spot loads further and offering expanded creative services for advertisers. Called, Creative Resources Group, the unit of ten copywriters, producers, and other creative experts will aid marketers in creating better radio ads. Either that or Clear Channel created ads with further the notion that the company's vast station ownership has created homogeneous programming sameness.

by Steve Hall    Oct- 4-04   Click to Comment   

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