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Adrants Site Overview

So you like to come here and read what, apparently and surprisingly, many find interesting. Well, aside from the apparently brilliant writing on this site there are some other features you might like to know about.

  • We have a business network called the Adrants Network which you can join but clicking here or by clicking (Join - to the right of 'network') at the top of the site just under the Adrants logo.
  • If you use My Yahoo, you can add Adrants to your page easily by clicking here or clicking "add to my yahoo" at the top of the site.
  • If you use an RSS newsreader and want to add the Adrants feed to your reader, you can get the link here or from "rss" at the top of the site.
  • If you are looking for a job, check out the job listings here or by clicking "jobs" at the top of the site. The jobs listings are supplied by Talent Zoo and are specific to the ad industry.
  • If you're searching for ad-related stuff, check out the "links" section here or by clicking "links" at the top of the site. There, you will find links to other ad news sites, ad weblogs and ad resources such as industry research or creative libraries.
  • You can easily do searches for ad related topics with the pre-set searchers in the "links" section under the Feedster Ad Feeds or Google Ad News headers. The words you click are the search terms. Feedster links searches weblogs.
  • Also in the "links" section under More Headlines are items that are important but don't make it to the Adrants front page. And
  • If you want comprehensive online marketing news, the items under iAd Headlines (in the "links" section) will link you to stories on MarketingVOX.
  • The other items across the top of the site (about, home, contact, advertise) are self-explanatory.
  • If you use the newsreader, Kinja, you can easily add Adrants to your page by clicking here or by clicking the Kinja logo at the bottom of the site.
  • Oh, and we'd love to hear any tips, gossip and dirt you might have about the ad industry. If you've got good stuff, click here or click "Send Tips, Gossip, Dirt" at the top, right of the site.
by Steve Hall    Oct- 4-04    

Reebok Becomes Celebu-Sneaker

Partially acknowledging advertising's waning, so yesterday place in today's culture, Reebok is opening a celebu-level, upscale Rbk store in Hollywood complete with a VIP room stocked with Cristal, Dom Perignon and Red Bull along with private party spaces. The strategy, of course, is to lure celebrities knowing the masses will follow like lemmings, opening their wallets, spilling forth their hard earned cash for a pair of shoes priced four times their worth while clinging desperately to the insane notion that wearing the shoes gives them the same cred as the hip-hop celebu-wood types they worship like gods.

by Steve Hall    Oct- 3-04    

Round Two of GE 'Pen' Campaign Goes Multi-user

In early 2003, GE launched a banner campaign in which users could interact with the banner and create a drawing. Last week, the company launched an expanded version of the campaign allowing up to three people to create a drawing together on the same webpage. Called "Imagination Cubed," people can invite friends via email or IM to a page on which the three can make a creation together. The page begins with the copy, "good ideas start with a sketch, great ideas are created together" then provides the tools for inviting two friends.

by Steve Hall    Oct- 3-04    

Sylvester Stallone to Launch Magazine

MediaPost's Mag Rack points to a couple new magazine launches. First, is a new magazine from American Media called Sly which will feature Sylvester Stallone on the cover and focus on health and fitness for older men. Then there's a new shopping magazine coming, also from American Media, called StarShop and will merge two current American love's - shopping and celebrities. The magazine will basically stalk celecrities as they shop and report back findings to readers.

Great. Another all-Britney, all the time media outlet.

by Steve Hall    Oct- 1-04    

Adrants Billboards: NBC's 'Joey' Gets Full Season

  • Clear Channel forecasts a "challenging" fourth quarter for radio. It couldn't have anything to do with its lame programming, could it?
  • VNU is looking to build its marketing and research services with an aquisition. There's talk Arbitron and MRI are targets.
  • NBC is getting behing Joey. Even though it is performing lower than Friends did, the network has added nine more episodes to the originally ordered 13 to fill out the season.
  • The WB has opted to extend its Jack & Bobby drama another nine episodes.
  • Former Cincinnati real estate devloper Dan Stanton will take over Penthouse and tone it down aligning it closer to Playboy and Maxim.
by Steve Hall    Oct- 1-04    

Fort Lauderdale Fights Hurricanes With Sex

The Greater Fort Lauderdale Convention & Visitors Bureau has launched a new ad campaign to insure travelers the city is still standing after the state was battered with hurricanes. The campaign will consist initially of radio spots in Boston, Chicago, New York, Philadelphia and Washington and email to travel planners consumers and travel trade. Following that, a $4 million national (plus London) campaign is planned for 2005 incorporating print ads showing hot men and women with their nipple ring and belly button respectively standing in for the O in the Bureau's sunny.org web address.

by Steve Hall    Oct- 1-04    

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