Sun Editors Fight With Marketers

U.K. Sun editor Rebekah Wade has ordered the paper's sports desk to drop all mention of football (soccer) sponsors from its coverage in the latest salvo in the ongoing rights battle between newspapers and the game's governing bodies. The move, which is sure to enrage sponsors such as Barclays and Coca-Cola which have shelled out millions for the naming rights to the leagues, comes as the two sides have failed to come to an agreement on the terms under which the game should be covered by the press.

by Steve Hall    Oct-20-04   Click to Comment   

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