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Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex. Pfizer to Halt Advertising of Celebrex.
OK, OK, we get it!
If you're looking for a place to graze through the best, worst, silliest, most bizarre things that happened in the ad world in 2004, Adland has compiled a categorized list for your consumption pleasure as you twiddle your thumbs this week waiting for the holidays. There's also a best/worst ad roundup and a Year in Review piece. We aren't even going to attempt to top this. Enjoy.
Ad Age gathers together ten ads produced in 2004 you won't see aired in the U.S. but which, if you are an avid Adrants reader, have seen right here over the course of the year. But we're glad Ad Age has wrapped them all up in one nice neat package for re-viewing.
Stuart Elliot, writing in the New York Times, tells us to get ready for a new set of vocabulary for diet soft drinks. It seems marketers are reacting to people's sense that the word diet connotes some sort of punishment, bad taste and wimpy image for men. While Pepsi coined the term "free" at one point in the 80's for its caffeine free drinks, other marketers are set to replace "diet" with "free" and "zero." If one time traveled 100 years into the future one wonders how one would communicate when the combination of marketing and political correctness had so altered language as to render it incomprehensible to the traveler.
Mad enough and not gonna take it anymore, Budweiser, in early November, complained to the nets about a recent Miller Brewing taste test-based ad campaign claiming it "disparaged" the Budweiser brand. CBS and NBC have agreed to pull the campaign.
Like a grammar school kid standing triumphantly over the class bully after a victorious playground smack down, Anheuser-Busch VP of Sales and Marketing Michael Owens said, "We have said all along that SABMiller's claims are fabricated. By using these shady practices, SABMiller is admitting its products can't stand up to fair comparisons." And off he struts, back to class, chest puffed out, bully's trophy girlfriend on his arm.
To introduce its new iBod digital image service, Playboy has posted an initial gallery. The gallery consist of PG rated pictures sized appropriately for the iPod Photo and other portable image devices. The service will debut in January and hopes to keep the Playboy brand alive as portable image and video devices, not to mention the Internet as a whole, makes a printed nude pictorial magazine moot.
The Elvis estate, along with rights to his the rock legend's name and image, has been sold for $100 million to SFX Entertainment. Lisa Marie Presley agreed last Thursday to sell 85 percent of the estate's assets.
Presley will receive $53 million cash, be absolved of $20 million indebt and get shares in the new company expected to be worth $25 million. Presly, the King's only daughter will retain ownership of Graceland preventing a riot among members of the Elvis religion.
Silverman believes he can increase the revenue of the estate with increased capital and marketing.
In an effort to recover from a recent bout of foot in mouth disease, Publicis CEO Maurice Levy is in discussion with three of four agency groups in China and India. He's looking to acquire between 51 and 100 percent of two agencies in India as well as increase the agency holding company's presence in China.
