Ad Recall: The More, The Merrier
According to a recent report by Initiative's EVP of Global Research Stacey Lynn Koerner, families that watch TV together recall commercials better. Among those polled for her study, 17.6 percent of those who viewed with others recalled ads while 9.1 percent of those who viewed alone recalled ads. Next up: McDonald's, ABC and Arbitron Sign Deal Under Which Real-Time People Meter Data Used to Deliver Ads.
by Steve Hall Dec- 6-04 Click to Comment