Using Social Media Banners to Your Advantage

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The advantages social media can unlock for your business or career are to some extent limitless. That said their effectiveness as your purely customizable marketing tool depends solely on how you take advantage of the various platforms at your disposal. Have you ever considered using your top banner on LinkedIn or Facebook to promote yourself or your business?


Your Banner, Your Future

There are numerous guides on how to perfect social media advertising or how to increase your reach via social media, but many of these guides tend to ignore what visitors to your profile are going to see first: the banner. In that relatively small rectangular box, you can provide critical information about yourself or your business in one split-second impression. Taking advantage of that impression may determine whether the visitor reads on or not. In the rest of this article we will share some design pointers to take advantage of that second you have to make a good impression.

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by Steve Hall    Jun-24-22    
Topic: Social



Organic Link Building 101: Your Ultimate Roadmap

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Ask anyone for the top SEO strategies of 2022, and you'll hear "link building" within the first five techniques. Today, link building is considered one of the best ways to build authority, generate more traffic, boost conversions, and grow your brand.

What is link building? Also known as "backlink building," link building is the process of generating external links to your website. These external links are called backlinks.

Let's consider an example. When a high-DA (domain authority) website like Forbes includes a link to your site, you earn a backlink. Think of this as Wonka's golden ticket. You've earned a shoutout from a site that generates a ton of high-quality traffic! As this traffic is redirected to your site, you'll earn more impressions, clicks, and conversions. It's like piggybacking off of a popular and authoritative website's success!

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by Steve Hall    Jun- 2-22    
Topic: Tools



Pricing Strategy: 10 Best Strategies to Sell Products Online in 2022

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So you are ready and ready to start selling, but you do not know how to sell your products. You're not alone - it's a stumbling block for many retailers and small businesses.

It is essential to market your products correctly and offer the best price guaranteed. Ask big questions, and your customers will go straight to your competitors. It's a small matter, and no one cares about you. Then there's the profit, branding, and margin report - how do you estimate the selling price of a product to cover all your costs?

Investors often ask questions, especially now that the market is more competitive. Nine out of 10 shoppers check product prices on Amazon, so it's easy to see why there's so much pressure that the price is right.

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by Steve Hall    Jun- 2-22    
Topic: Brands



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How To Use Video to Attract and Engage New Users and Clients

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Video marketing is one of the most powerful tools at your disposal to engage and connect with new customers. When done correctly, videos can engage and connect with your audience in a way that no other medium can.

In order to get the most out of your video marketing efforts, you need to focus on engagement. Here are 15 ways to boost engagement with your marketing videos!

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by Steve Hall    Jun- 2-22    
Topic: Video



How to Improve Your Google Maps Rankings in 2022

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If you're in the process of building a website, you've probably considered how to get it listed on Google Maps. Having your business listed can help drive more traffic to your site and improve brand awareness, but it can be difficult to know where to start. The good news is that there are several Google My Business SEO Services that can help you get your journey started with Google Maps. Let's take a look at some of the most effective methods for increasing your rankings in Google Maps in this post.

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by Steve Hall    Jun- 2-22    
Topic: Online



Effective Email Marketing Tools for Beginners

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Email marketing can be time-consuming, but the good news is that there are quite a few tools that can help you simplify and automate many aspects of it. Hence, here are the most effective email marketing tools for beginners.

#1 HubSpot Email Marketing

HubSpot Email Marketing is an entire marketing automation platform with a variety of features and functions you can use for digital marketing. One of the best things about it is that it allows you to create entire email campaigns while also performing one-off email marketing actions.

#2 MailChimp

Perhaps one of the most well-known email marketing tools currently available, MailChimp is ideal for anyone who is looking for a tool with a good track record. You can choose between a free or a paid plan and get access to numerous features that will help you create an effective email campaign.

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by Steve Hall    May-17-22    
Topic: Direct



Here are All the Elements You Need For A Succesful Digital Marketing Campaign

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Now it's the 21st century. We live in the era of digital technologies, without which almost no one can do at the moment. Digital technologies make our life more convenient and easier. Difficult to find a person who does not use a smartphone or computer. With the help of these devices, we order food or clothes, buy cinema or theater tickets, watch movies and, of course, look for all the information we need on the Internet. If we do not know something, it will definitely be on the World Wide Web.

Today it is difficult to imagine our life without gadgets. Therefore, any modern company needs to understand the fact that now people find most of the information not on signs or banners, but in their electronic devices, such as a smartphone, TV or computer. And this means that it is with the help of these very devices that they will be able to learn about your company. If, of course, you promote your business in the right way and build a winning marketing strategy.

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by Steve Hall    May-17-22    
Topic: Tools



Content Repurposing: Why and How to Do It?

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Many marketers incorrectly believe that repurposing content means jazzing up a blog with more relevant or evergreen data, and the rankings go up. If only life as a marketer was that easy, right?

It is, in fact taking existing content on your site, changing the format altogether, and getting two or three uses for it instead of one. So although it requires more thought, planning and execution to accomplish, it is still very much worth your while and will save you on the bottom line in due time.

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by Steve Hall    May-10-22    
Topic: Publishing



3 Secrets to Great Video Marketing Content in 2022

No marketer has any doubts about how valuable video has become. As a channel, it's a leading source for engagement. As a platform, it's an easy source for brand exposure. And as medium, video has a low barrier of entry -- all you need is a smartphone to produce content.

But for all of the optimism I just laid out, there are obvious obstacles that go hand-in-hand with each item on that list.

An engaging channel is great...but how do you gain (and hold) the attention of people instead of all the other channels out there? A platform that can attract new people to your brand is great too...but how do you know which specific video platform is most popular among your target audience? An easy-to-start medium can have great ROI...but how do you deal with the fact that most viewers expect polished, high-quality, well-edited, professional-looking videos?

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by Steve Hall    May-10-22    
Topic: Video



Why Are Technical Support Services Important For Small Businesses?

Technical support services are necessary for any small business owner who wants to give their customers the best experience possible. These services must be reliable and effective, staffed with experts who can answer even the most difficult of questions, quick to respond to clients, and a company that will keep up with technological advances to stay relevant.

There are many benefits and a few things you should know before turning over your business's IT issues to technical support. Take a look at these pointers here to understand the important technical support service for small businesses:

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by Steve Hall    May-10-22    
Topic: Tools



Why Do I Need a Local SEO Strategy in 2022?

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The digital marketing industry is consistently evolving because Google keeps on changing its algorithms to rank websites. As 2022 starts, many people are expecting developments in Google SERPs algorithms, while some even wonder if local SEO strategies are going to work this year. Digital marketing experts expect to see some significant changes in the local SEO for the betterment of their client's businesses.


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by Steve Hall    May-10-22    
Topic: Campaigns



5 of the Best Tips to Get a Job Using Indeed

Are you one of the millions of job seekers looking for a new career opportunity? If so, you've likely come across Indeed - one of the most popular jobs search engines on the internet. Finding a job can be difficult, but using the right tools and resources makes it a little bit easier. If you're looking for a new job, Indeed is a great place to start. In this post, we'll give you five tips to help you get the most out of your job search on Indeed. Keep reading for more helpful advice!

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by Steve Hall    May- 9-22    
Topic: Tools



How and Why is Blogging Important in Advertising?

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Advertising campaigns are designed to serve the purpose of gaining visibility and attracting new clients. Blogging has been at the heart of advertising campaigns for almost two decades. Although new inventions in digital marketing seem to be on the rise, the value of blogging has never diminished. Even today, blogging is a way for businesses to form meaningful connections with their audience or customers.

Despite the growing popularity of video content, the importance of blogging cannot be underestimated. In fact, now, you have a lot more tools to support your blogging campaigns and reach the right audience. Blogging continues to provide structure, credibility, and visibility to all your business and your advertising campaign.

Keep reading below to learn more about how and why is blogging is such an important component of any advertising campaign. Let's dive right in.

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by Steve Hall    Apr-14-22    




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