Carat Brings Organization to Ad Council PSA Campaigns

After realizing its campaigns were being scheduled based on the whims of broadcast traffic managers, Time-Warner Chairman/CEO and Ad Council Board Member Philip Kent decided to bring some order to the millions of dollars of free inventory granted to Ad Council campaigns. The Ad Council hired Carat to handle the account on a pro bono basis. Carat is approaching the placement of Ad Council campaigns as it does paid campaigns attempting to procure fairer placement.

Written by Steve Hall    Comments (0)     Jan-31-05  
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