Conde Nast to Launch $3.5 Million Pro Magazine Ad Campaign
On the heels of the Magazine Publishers of America's launch of a trade pro-magazine ad campaign, Conde Nast is launching their own $3.5 million campaign aimed at consumers. The campaign, which will appear in outdoor media as well as trade, will carry the tagline "The point of passion" and show readers having a love fest with their favorite Conde Nast magazine. San Francisco based Heat created the campaign which will also play up the high "time spent reading" figures magazines can claim.
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