Insurance Company Re-Creates Famous Movie Car Crashes For Campaign

21st Century is taking an intriguing approach to promoting its car insurance services. It is painstakingly re-creating famous car crash scenes from Hollywood movies such as The French Connection and Speed.

Assuring the ads will mirror the movie scenes as closely as possible, Interpublic's Dailey & Associates worked with the original cinematographer for The French Connection spot and have hired Jan du Bont, director of Speed to film the Speed commercial.

Written by Steve Hall    Comments (0)     Feb-14-05  
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