Ad Campaign: Don't Tell Your Kid About Your Big Butt

As we go through our day wondering aloud if we should lose some wait and exercise or whether or butt or boobs are too big, we often forget what sort of messages that sends to kids, or so goes the thinking behind a new ad campaign from Toronto Public Health. The currently running campaign, called "Your Kids Are Listening," shows pictures of kids beneath commonly utter adult phrases such as, I never seem to find time to exercise," Does my butt look too fat in these jeans," and I could stand to lose a few pounds."

While well intended, it's unlikely parents are going to start saying, "Damn, baby. I love your fat, floppy ass!" or "Honey, don't go workout today, I love that your beer gut crushes me when you're on top of me."

or "Babe, you don't need a reduction. I love that your boobs hang to your waist." The campaign includes brochures that explain how to live a healthy lifestyle by example so parents don't have to worry about comenting on their thunder thighs within earshot along with some beneficially squishy copy on self esteem.

Written by Steve Hall    Comments (0)     Mar- 9-05  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines


Post a comment