Automotive Web Promotion Brings Customers to Dealerships

Pontiac has launched "Catch A G6," a website where visitors can submit pictures of Pontiac G6's they have taken, get a free ringtone and be entered into a drawing to win a million dollars.

Smartly, the site provides dealer listing info so those in search of the million dollar prize will, if that can't find a G6 on the road, walk into dealerships to take the picture. You can be sure the sales force will be ready to pounce. Simple but smart promo.

by Steve Hall    Mar-10-05   Click to Comment   

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hey GM will do whatever it takes nowaday to sell those cars. Toyota is right on their heels, it won't be long and they will be #1.

Posted by: on March 8, 2007 3:08 PM