Nielsen to Incent Local People Meter Users
Apparently, according to Nielsen, African American, Hispanic and large families are a bit shy of intelligence when it comes to using their people meters. To combat that, the company is rolling out a training program in six marketers to help couch these groups on the proper use of the local people meter survey mechanism, recently under fire for performance issues. The couching, in New York, LA, Chicago, Philadelphia, San Francisco and Washington, D.C., will include incentives for watching more TV...uh...we mean proper use of the monitoring device. The training is to include a written manual and classroom education.
by Steve Hall Apr- 5-05 Click to Comment