Aflac Duck Speaks to Melania Trump
Debuting tonight and featuring Melania Trump, is the 22nd Aflac Duck commercial. The new spot is the third installment in a new series of Aflac television ads created to educate consumers on the specific benefits of Aflac insurance. Developed by the Kaplan Thaler Group, "Experiment" joins two ads from earlier this year, "The Broken Leg" and "Pet Shop," in showcasing the duck outside its typical one-word role.
"Following five years of saying only 'Aflac,' we believe viewers will enjoy seeing the Aflac Duck talk," said Dan Amos, chairman and CEO of Aflac. "The commercial gives the duck a voice in a very clever and entertaining way. We were pleased that Melania Trump was available to help the duck talk about the benefits of Aflac with glamorous appeal."
We are breathless with anticipation.
Topic: Campaigns, Celebrity, Commercials
Anyone else want to force feed the Aflac duck some corn for 6 months and eat its liver on some toast?
This campaign has now jumped the shark the same way that OfficeMax's Rubberband Man commercials went south--they've taken a carefree character and made him hopelessly message-ridden.