Agency Uses Guerrilla Tactics At Guerrilla Seminar


Dayton, Ohio ad agency The Next Wave launched a guerrilla marketing campaign targeting attendees of a Dayton Ad Club seminar at which the author of Guerrilla Marketing, Al Lautenslager spoke. With sidewalk chalk slogans such as "You can read a book about 'Guerrilla Marketers' or you can hire one-," Big ideas, so little sidewalk" and "it's only chalk-not like we spent thousands to get your attention. You probably can’t imagine what we'd do with real money," The Next Wave attempted to persuade attendees books and seminars are not the answer to successful guerrilla marketing. While their messages were ultimately hosed off, they did receive a new business call during the event.

Written by Steve Hall    Comments (6)     File: Guerilla     May-26-05  
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Probably should start by spelling Guerilla correct...

Posted by: RC on May 27, 2005 09:06 AM

It is spelled correctly:

Posted by: Steve Hall on May 27, 2005 09:14 AM

Ya big Ape, ya.

Posted by: KRank on May 28, 2005 11:13 PM

Isn't the author of Guerilla Marketing Jay Conrad Levinson and not Al Lautenslager?

Posted by: Tino Buntic on May 28, 2005 11:48 PM

See httP:// for the full release. The book was "Guerrilla Marketing in 30 days" by Jay Conrad Levinson and Al Lautenslager.

Posted by: David Esrati on June 1, 2005 09:45 AM

I think this was a classic example of good guerilla marketing, Cheap, and effective. I bet more people read that than many of the more expensive ads they passed by that day!
Not sure if a competing message is in the best of taste, but effective it was.
Certainly reinforces the guerilla way doin' thangs. But I am not sure that ad agencies could get paid by doing chalk, unless they were getting a bonus or pay by sales performance or something.
But how many ad companies do you know if that are gettgin paid for results, bot a percentage of sales?

Posted by: Steve Media on November 1, 2005 07:06 PM

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