Army Takes Recruitment Holiday Over Methods, Launches Campaign

Although it says it's not in reaction to recent accusations of over aggressive recruitment methods used by its recruiters, the Army will suspend recruitment on May 20 to have a nationwide training day, teaching recruiters the right and wrong ways to convince people to enlist. With recruitment shortfalls and not-so-attractive Iraq war, the Army has stepped up efforts and will launch an ad campaign this Summer in hopes recruitment efforts improve.

by Steve Hall    May-12-05   Click to Comment   
Topic: Campaigns   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



I sure wouldn't want to be on the agency side and have to present to these guys. Just think, present a bad idea and they'll slap you in irons and ship you out on the first boat to Iraq...

Posted by: kbg on May 13, 2005 3:39 AM