Audi Promotes A4 With Unknown Element


To support the launch of it's overpriced Volkswagen Jetta...uh...we mean Audi A4, the car manufacturer has dumped 40 percent of its online marketing budget into a viral clip that involves the rare, fictitious element, VdT, and how it is the secret element inside every Audi. We're always reassured when we have no idea how are cars are made. Unfortunately, the virus hasn't made it to Adrants headquarters.

by Steve Hall    May-18-05   Click to Comment   
Topic: Viral   

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amazing how similar that sounds to the usage of "turbonium" for the VW Bug turbo launch

hacks with no new ideas

Posted by: david on May 18, 2005 1:54 PM

Overpriced as it may be... new Audi A4 and the new Volkswagen Jetta share next to nothing with exception of possibly a few fasteners. The A4 and the Passat previously shared a platform but that is no longer the case with the new A4

im sure the ad will show up on one of the vortex media group sites shortly if anyone is looking for it... try

this is also not the first ad of this sort from audi... they also did this is 2004 for the Audi A3 Sportback

btw.. VdT = Vorsprung Durch Technik

Posted by: Nathaniel on May 18, 2005 2:33 PM

plus, the a4 looks 20 billion times better than the new jetta

Posted by: dusty bottoms on May 18, 2005 3:10 PM

I love Audi. Fantastic brand. I love all that "we're the Gods of Automotive technology stuff". Done with a little more humanity than their fellow Teutons @ BWM. They do however need some more hot chics in their ads. I'm sure Lord Steveness of Hall will agree.

Posted by: Mcthingy2 on May 18, 2005 4:29 PM

yeah, hot chics and cars that work past the 80K mark.

Posted by: dusty bottoms on May 18, 2005 5:18 PM

Here's a link to the video:

You have to sign up, and an email is sent to you with a link to your "personalized" video.

Posted by: john on May 19, 2005 11:45 AM

The secret element was miss spelled. Instead of Vdt it was Std. Oh yehhh.....feel the burning sensation from all the virals that you've collected over the years. If Audi could make an ointment to get rid of this pain...they would make more money than selling cars.

Posted by: kab on May 21, 2005 11:45 AM