Burger King Hires Darth Vader For Viral


We've been viraled! Received directly from the source, comes this Crispin Porter + Bogusky-created viral, called Sith Sense, for Burger King which invites visitors to pick an object then pose 20 questions to Darth Vader who will then guess what you are holding. It's always right, too. We were even welcomed personally with Darth uttering "Adrants." Quite cool. Thanks, CP + B.

UPDATE: In comments, Rick Bruner points out we're not so special. It speaks everyone's name that is entered into the send a friend feature. Oh well. For a moment there we thought we were special.

by Steve Hall    May-20-05   Click to Comment   
Topic: Viral   

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lame...CP&B is going down the tubes - this is not original at all and quite boring...

Posted by: Alex Bogusky on May 20, 2005 12:15 PM

Vader only read my mind accurately once. Sad. I was thinking of a carrot and the best answer he could come up with was, "Is it the color orange?" Um, no. No it's not.

Posted by: Brent on May 20, 2005 1:10 PM

You're all crazy. This thing is brilliant. It guessed "juggling ball" for me. Not original at all? What does this remind you of previously? My colleagues and I found it several days ago and several of them are completely hooked.

I just wanted to point out, Steve, that the business of it knowing your name is part of the "Summon a Friend" feature.

Posted by: Rick Bruner on May 20, 2005 1:27 PM

There's an ongoing Artificial Intelligence web project that this completely rips off - users contribute to the process and the A.I. learns by asking questions. This project has been around for 3-4 years and thus the reason that not only is this a rip-off of that but is lame as well in its execution...

Example of the A.I. project (or at least one of them) is here - http://www.cs.rutgers.edu/~mdstone/class/440-fall-00/askme.html

Posted by: Alex Bogusky on May 20, 2005 2:43 PM

Rick, why are we "crazy" if we are not overly impressed by this? Are the opinions of others to be dismissed if they don't coincide with your own? The Darth Vader gimmick is OK - but it's no "Subservient Chicken." And the tie to Burger King is tenuous at best.

Maybe it says more about your colleagues that they can get so addicted to something as trivial as this.

Posted by: Darth Eddie Vedder on May 20, 2005 2:52 PM

OOOOOOhh, Snap.

Posted by: woodenlunch on May 20, 2005 2:58 PM

He didn't get mine right and he asked more than 20 questions. Will I get a free Whopper? Or maybe those 7 minutes of my life back?

Posted by: julie on May 20, 2005 3:09 PM

He got piglet in 17 but needed The King to come out and whisper in his ear. It's pretty brilliant.

And you can't beat vader coming out and saying your name.

Posted by: JarJar on May 20, 2005 4:11 PM

Lord Vader didn't get that I was thinking about a Porn magazine. He did get goldfish and lingerie though.

Posted by: Mcthingy2 on May 20, 2005 4:38 PM

When is McThingy NOT thinking about a porn magazine? So much for Darth Vader's telepathic powers.

Posted by: freddy on May 20, 2005 5:15 PM

Hey - don't knock my hobbies freddy. Zee ladies, zee drinkies and zee marketing are my three passions. If it works for for Donny Deutsch..........

Posted by: Mcthingy2 on May 20, 2005 5:46 PM

Darth was right....I was holding my penis tightly

Posted by: kab on May 20, 2005 5:48 PM

kab - he guessed correctly because he was hoping it was a Whopper. He's as fruity as a wombat that one.

Posted by: Mcthingy2 on May 20, 2005 6:03 PM

this is no longer allowing me in. it asks for a login and password now. anyone know what it is

Posted by: sean on July 11, 2007 4:06 AM