Buzz Marketing Myths Cloud Practice

Writing in MarketingProfs, Author Emanuel Rosen offers insightful, experiential buzz marketing tips and five common misconceptions. Rosnen debunks the myths that buzz automatically spreads, that good products create their own buzz, that additional marketing is not needed, that evangelists are the only key to proliferation of buzz and that buzz only works online.

Buzz marketing. Viral marketing, Word of mouth. Call it what you will, it's not the panacea of marketing. It's one element and it's not new. It's just wearing fancy, new clothes.

by Steve Hall    May-18-05   Click to Comment   
Topic: Viral, Word of Mouth   

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Word of mouth...or buzz as it was called in the 60's means....We are completely out of any ideas or working concepts as to get humans to buy anything. It's also a way to put an entire marketing effort into the Buzz of the general public. In other words...we're going to trust the generall public to do all of our marketing for us. Some advice...put the pipe down!

Posted by: kab on May 21, 2005 11:58 AM