FM411 Brings Originality Back to Radio


Hoping to squash the homogenization of radio caused by focus group induced, unoriginal, repetitive playlists, FM411 has introduced a service allowing people to submit requests which are then electronically relayed to area radio stations who can then, with permission, notify listeners when their request will air.

Rolling out nationally in the coming months, the service debuted in Boston today with street "protesters" trying to "Make Radio Waves" and "Take Back Radio." FM411's hope is to build enough clout that radio stations will actually heed listeners wishes.

by Steve Hall    May-19-05   Click to Comment   
Topic: Guerilla, Promotions, Radio   

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One word....two syllables....iPOD

Posted by: kab on May 20, 2005 5:26 PM

Very dubious... What's in it for FM411? Are they making money off selling your phone number? HMMM - Your cell phone is now a target for SPAM!

Posted by: awe on June 1, 2005 5:23 AM

I checked out the website (thanks Google!), but what's in it for FM411? Is "the man" in the picture going to sell my cell phone number to radio stations? Sell access to me and my cell phone number?

Posted by: anne on June 1, 2005 5:41 AM

Wow! Geez folks - we're trying to make radio better here. I guess we need to make it clearer that we will NEVER sell or distribute any of the information you provide to us to anyone - including radio stations! Never.

To answer what's in it for us - easy. We provide the service free to radio stations (and of course listeners) and will sell sponsorships on the alerts (we've got pay for this somehow).

I hope that clears up any confusion.

Posted by: Jeff on June 2, 2005 6:16 PM

So now, I'm going to receive advertisements on my cell phone? I already have to pay to get text messages -- now you want me to pay to see ads? Great. Just what I've always wanted.

Posted by: anne on June 12, 2005 8:22 AM