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Roadcasting Another Nail to Radio's Coffin


As if radio broadcasters don't already have enough going against them with the explosion of MP3 players, repetitive playlists, and Podcasting, Roadcasting may help deliver that final nail to the medium's coffin. Roadcasting is a system that allows you to hook up your MP3 player to a low power antenna that will broadcast whatever's on your MP3 player to other car's FM radios within a 30 mile radius. While certainly legal issues surround Roadcasting, it's a medium that, like many other burgeoning citizen-created media, is certain to see growth. Metafilter has discussion. There's even a spec spot floating about promoting the idea.

by Steve Hall    May-22-05    
Topic: Radio

Tara Reid to Host E!'s 'Wild On!'


As we alluded to earlier, Tara Reid has made it official she will host E! Network's traveling party show Wild On! when the series return in August. Given Tara's vast expertise in the area of nightlife, we can think of no better person to bring the world's hottest parties to the screen.

by Steve Hall    May-22-05    
Topic: Celebrity

Britain Gets 42 Below Vodka Treatment


New Zealand's 42 Below Vodka goes for cultural humor again in a new video clip that pokes fun at Britain with lines like "We particularly like the way Prince Phillip says whatever he wants and doesn't give a toss, he's like the grandfather us Kiwis never had because all ours were shot at Gallipoli". While we'd have to brush up on our international history to firmly grasp the full, inner meaning of that, we're sure it's supposed to be funny. As always, 42 Below likes to push the envelope> Remember, it was 42Below that poked fun at gays a while back.

by Steve Hall    May-22-05    
Topic: Viral

Maxim Ranger Saves Manhood


Working with Crispin Porter + Bogusky on its Mantropy Control Center project for Maxim Magazine, J.J. Sedelmaier, co-creator of The Ambiguously Gay Duo with Robert Smigel for Saturday Night Live, has developed three cartoons for Mantropy which feature the Maxim Ranger and aim to help men protect their masculinity.

Riffing on the Metrosexual thing, the three cartoons, "Nowhere Fast," "Threatened Hairitage" and "Walk Like a Man," hope to protect men from partaking in activities thought to maintain one's youth but, in reality, just make a man look stupid.

by Steve Hall    May-22-05    
Topic: Magazine, Online

Brain Freeze: 7-11 Slurpee Promotion Or Brand Fan Project?


Adrants reader Brandon Leigh sent us this site, created May 16 by Tim Schwartz according to Whois, which contains a video of people getting "brain freezes" from drinking 7-11 Slurpees. Leigh called 7-11 and claims the company wouldn't confirm or deny they were involved with the site. We've contacted Tim to see whether this is just a pet project or whether 7-11 is behind it. We'll let you know as soon as we do.

UPDATE: Site creator Tim Schwartz responded to our query with a very insightful, "I cannot confirm or deny that 7-11 was involved." Which, as we all know, means 7-11 is not (see below) involved.

UPDATE II: It seems we've forgotten to realize there's that Contagious Media viral contest going on right now and as Adland, correctly, points out, this, and, likely, many other virals swirling about right now were created simply to win the $2,000 prize. In hindsight, we agree with Adland, who always brings a sense of calm logic to our, sometimes, over eager gullibility.

by Steve Hall    May-22-05    
Topic: Viral

Lushly Written Press Release Introduces 'Bubble Girl' Commercial


Working with Lowe, New York City-based creative shop, Psyop, developed a commercial, called "Bubble Girl," for Aero Chocolate that used live action shots of a woman eating chocolate to create this animated bubble-fest set to the beat of a Henry Mancini score.

Opening against a creamy, parchment-colored background, a growing number of the milk chocolate bubbles appear to the staccato beat of the score. Comprising all sizes and shades of brown, a random cluster of bubbles begins to form a familiar shape: a woman eating a piece of chocolate. In concert with lush string music, the woman's bubbly profile turns to face the camera, her eyes closed in chocolate-induced bliss.

more »

by Steve Hall    May-22-05    
Topic: Commercials

Blogging Jumps Shark, Becomes Trucker Hat


Following the recent whirlwind of blog hype including Nick Denton's love affair with the New York Times, his pie to the face at the Radar Magazine party, the launch of Blogebrity, Jason Calacanis' three million micro-blogs, a sudden explosion of branded character blogs and "all marketers should blog" blog conferences, it's now official. Rick Bruner and I, today, declare blogging to have gone the way of the trucker hat. In celebration of this sacred event, May 20, 2005, you can pick up your memorial, Nick Denton Trucker Hat over at Cafe Press.

by Steve Hall    May-20-05    
Topic: Weblogs

Hottie Gets $11K in eBay Body Ad Auction


eBay human ad auctions strike again but this time, it's worth looking at. Twenty one year old college student Courtney Van Dunk from New Jersey closed on an eBay auction yesterday that promised to place a sponsors temporary tattoos on her abdomen while she's out and about strutting her hotness for drooling by passers to ogle. While the $11,300 offer was retracted and her site pulled by eBay because she linked to other sites featuring her, Van Dunk says the offer is still open and has placed another auction on eBay. Golden Palace? Or maybe she'd wear the Adrants logo for a few days?

One picture is never enough.

by Steve Hall    May-20-05    
Topic: Human

Budweiser Taps JibJab For Online Promotional Content


Anheuser-Busch has hired JibJab Media, creators of the animated video clip "This Land is Your Land," to craft online ads for the brewer. The two brother team, Gregg and Evan Spiridellis, will create web-based content designed to drive viewers to the Budweiser website. The duo have already created a clip, called, "Roll Out the Barrel," which hopes to combat the rising preference for spirits over beer among younger drinkers.

by Steve Hall    May-20-05    
Topic: Promotions

Paris Hilton Promotes Jeff Bridges Hunger Organization


Famous-for-nothing heiress Paris Hilton has been put to use again, this time, for a worthy cause, EndHunger, the Jeff Bridges, Hollywood celebrity cause whose mission is "to create and support media projects, programs and events to raise awareness and generate action to end childhood hunger." Because of the statement, "This site has been neither viewed nor approved by any parties mentioned or implicated herein," we assume this is an ad hoc, un-official viral effort created, simply, as a good will effort to raise awareness of the issue...or, to win the Contagious Media competition. We wonder, though, how excited Jeff Bridges would be knowing images of panty-challenged Paris were being used to promote his cause. See the promotion here.

by Steve Hall    May-20-05    
Topic: Viral

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