VNU launches 'Inside Branded Entertainment'

Drawing together resources from its AdWeek, BrandeWeek, MediaWeek, Billboard and Hollywood Reporter properties, VNU Business Media has, today, launched Inside Branded Entertainment, a website reporting on branded entertainment. So far, it just appears to be an aggregation site for branded entertainment related stories pulled from the VNU stable of sites rather than originally created content.

Written by Steve Hall    Comments (1)     File: Publishing     May- 5-05  
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Updated throughout the day, combines current business-insider information from VNU Business Media's leading publications, including leading titles like Hollywood Reporter, Adweek, Brandweek, and Billboard, with useful directories data about companies and brands. In addition, we feature news and articles about Branded Entertainment from other web sites.
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Posted by: Kim on June 4, 2005 09:51 AM

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