GoDaddy Loves Its Customers

We just registered a domain with GoDaddy for another site. It's the first time we've used GoDaddy and we're sure its low price and hot Super Bowl commercial had something to do with our choosing GoDaddy this time around. All went well during the registration process and we figured that would be the last time we had any contact with GoDaddy until the registration would have to be renewed two years from now. Well, weren't we pleasantly surprised to receive a call from GoDaddy just now from their customer service department checking to see if the registration process went well. It was an unscripted, honest, un-rushed inquiry about our experience with GoDaddy which, without seeming forced, included the necessary "how did you hear of GoDaddy?" and "have have you considered our site traffic building service?"

The call was a positively shocking experience in this day of "couldn't give a shit" customer service most companies provide. The entire experience has now guaranteed GoDaddy our repeat business. The Super Bowl spot grabbed attention. Customer service instilled complete trust and confidence.

by Steve Hall    Jun-15-05    
Topic: Brands

Distorted Dog Promotes Olympus Cameras


This is freaky. Very freaky. This spot, called Distorted Dog, another in a series for Olympus cameras, uses distorted imagery of dogs to somehow convey Olympus cameras are better than the competition. While we've never seen a camera do this to our dog, we hope we never see a dog like this one.

by Steve Hall    Jun-15-05    
Topic: Commercials

'Chicken Little' Promoted With Art Gallery Chickens


To promote the upcoming Disney movie, Chicken Little, Boston-based marketing firm, ALT TERRAIN, enlisted 30 artists/influencers to transform unpainted vinyl Chicken Little characters into anything the artists chose for a bi-coastal gallery show and online auction. The first show was held May 19 at Meltdown in Los Angeles. The second show will be held June 16 at 360 Toy Group in New York. Check out some of the artists' work here.

by Steve Hall    Jun-15-05    
Topic: Promotions

Multitasking Begets Multifragmentation

In yet another confirmation of the obvious, BIGresearch, in its upcoming Simultaneous Media Survey, found
that multitasking causes people to pay more or less attention to the individual multitasked activities depending upon which activity is receiving primary attention. In English, that means a person watching TV while on the Internet will pay less attention to both those media if they decide to make a phone call. Or, when the TV commands primary attention, the email being typed to a friend will pause mid-stream. You get the point. Most people can only do one thing at a time effectively. This whole multitasking thing is really a myth. It should really be called Multi-fragmentation. Afterall, that's what's happening. Attention is being further fragmented among multiple points of concentration.

by Steve Hall    Jun-15-05    
Topic: Research

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Google Could Trump Broadcast Advertising

With Google's new online video search to be released in the near future, anyone can upload a video for indexing by Google so searchers can find it. Those that provide the video can also set a price the downloader has to pay before viewing. Google gets a cut of that price. As with anything, ads will find their way into these videos thereby placing Google in the position of Netcaster, providing a new advertising platform for marketers to exploit and for Google to realize revenue.

by Steve Hall    Jun-15-05    

Applebee's Says 'Go Dunk Yourself'


Random Culture points to this Applebee's DunkTank online game in which you upload a picture of yourself, crop your face, dress yourself in a choice of clothing and dunk yourself like one of those carnival games. Random Culture says it's pretty funny. We'll take his word for it. When we realized we had to upload a picture of ourself, we decided it was too much work so we'll just show you Random Culture's pic instead.

by Steve Hall    Jun-15-05    
Topic: Online, Viral

Mitsubishi Takes Over Yahoo, Firefox Blissfully Ignorant

For Your IE's Only

So, today, Mitsubishi launched their cool-ish Yahoo page take over to promote the new 2006 Eclipse. By using the a,s,d,w keys, visitors can drive the car around the Yahoo page before heading to the car's microsite. It's engaging enough as page takeovers go but we have one concern. It's hard to believe that most marketers, especially a supposedly savvy marketer like Mitsubishi, still think Internet Explorer is the only browser worth designing for. You see, we use Firefox here because, well, it's just, like, way better than Explorer. We also spend our entire day writing about advertising. You'd think Mitsubishi would want those who write about advertising to easily and without need to fire up another browser, view their page takeover creative. Apparently the 10 to 20 percent of us that use Firefox don't matter. Actually, maybe that's a good thing. Those that use Firefox also use it because most of this fancy stuff doesn't work with Firefox and we like that little "feature" just fine.

by Steve Hall    Jun-15-05    
Topic: Campaigns, Creative Commentary, Online