British Airways Billboard Promotes Apple


As flicker user Bahi P comments, in reaction to a British Airways billboard with the headline "Rarely is check-in as quiet as a mouse" accompanied by an image of an Apple mouse, "Rarely is one company's logo so prominent in another company's advert." We're sure there's a co-marketing agreement here but the commentary was too good to pass over.

by Steve Hall    Jun- 6-05   Click to Comment   
Topic: Outdoor   

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Rarely does a memorable slogan begin with an adverb.

Posted by: c hanson on June 6, 2005 11:03 AM

Any ad our dear friend/mediawhore Tiger Woods is in features the Nike swoosh tattooed all over him. Accenture/buick/whatever that watch he wears is.

Posted by: Zeek on June 6, 2005 11:24 AM

Considering British Airways once banned Macs as part of their corporate IT's quite amusing that they try to instill a bit of Apple tech glamour into their advertising. I guess a Dell mouse doesn't quite have the same cache.

Posted by: Mcthingy2 on June 6, 2005 12:21 PM

don't forget... it could have just been what the designer felt like using -- most advert makers still use the s'Mac&Toss. :-)

Posted by: kb on June 7, 2005 12:25 AM