Chimp With Afro Imitates Blacks in Ad

An ad, which ran earlier this month in Japan for cosmetics company Mandom, had a Chimpanzee with an afro wig/dreadlocks affixed to its head imitating a few black people as they wiped sweat from their brows with a Mandom facial wipe. Of course, the ad generated complaints and Mandom issued an apology but this article examines the very different viewpoint Japan, as well as Germany, has regarding minority races. It's not pretty.

by Steve Hall    Jun-23-05   Click to Comment   
Topic: Commercials   

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Thanks for sharing this commentary on the ad. Do you have more information or a link to an article on this commercial?

Posted by: Bolaji on June 23, 2005 11:50 PM

Ive heard that Japan is much less sensitive to these issues; this definitely proves it...

Posted by: Rob Mortimer on June 26, 2005 10:02 PM

Here a copy of the Mandom Ad that was pulled.

Posted by: mhegge on June 28, 2005 1:05 AM

There are several blackface fads in Japan that have been going on since the 90s. There's a bit about it on my own blog, with links to other writings:

Posted by: Morgan on January 13, 2009 12:52 PM