Contextual Crack Aligns Sony With Drug Rehab


With contextual advertising everywhere, even in RSS feeds, one has to wonder when an advertiser will get sick of bad associations and simply go back to good old demographic, phychographic, human-controlled targeting. Not that Sony has a problem with drug rehab but these contextual associations do get fairly humorous at times.

Written by Steve Hall    Comments (1)     File: Online     Jun-23-05  
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Here's what I don't get: Google says, in their own ToS, that you can't serve Google Ads on your illicit-drug- or paraphernalia-related website, but they serve drug-related ads to sites that aren't. It's hard to craft a logical, consistent line of reasoning that doesn't make Google appear to be massive hypocrites. Then again, since the computer makes all those decisions, there must be a consistent, irrational and illogical process behind it all.

Posted by: Dan on June 23, 2005 11:06 AM

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