Fancy Ads Promote Lame Products
Writing on SFGate, Peter Hartlaub comments on the oddity of George Clooney selling Budweiser beer and those fancy Olive Garden ads that make you feel like your in Tuscany with famous chefs rather than in downtown nowhere with people who'd rather be anywhere than serving you food. Hartlaub's point, which is not new, is that advertising casts a false glow on the item it is selling. It creates fake scenarios and made up realities all in the name of fooling people that life will just be better if you drink a Bud. While we've heard the argument before, it's always refreshing to wallow in the woes of advertising and how far removed it is from reality. And, what's more, how accepted that alternative reality has become.
What, then, is truth? A mobile army of metaphors, metonyms, and anthropomorphisms?in short, a sum of human relations which have been enhanced, transposed, and embellished poetically and rhetorically, and which after long use seem firm, canonical, and obligatory to a people: truths are illusions about which one has forgotten that this is what they are; metaphors which are worn out and without sensuous power; coins which have lost their pictures and now matter only as metal, no longer as coins.