Hooters Expands Brand With New Ventures


The restaurant chain that has nothing to do with owls and everything to do with cleavage has, for a while, been expanding its empire into new channels. Two years ago, the company launched Hooters Air which was followed by a Las Vegas casino licensing agreement, a hotel and a magazine, all of which are designed to send more people flocking to restaurants to ogle tightly dressed waitresses serving average food.

Business has been good for the chain which did $850 million last year and plans to open 60 new stores in 2005 with sales projected at $950 million.

by Steve Hall    Jun-20-05   Click to Comment   
Topic: Brands   

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They serve food? who knew

Posted by: Stevie on June 20, 2005 3:22 PM

I think I'll start my own theme restaurant based around women's asses. "Buns". A hamburger joint with thongs much in evidence. NASCAR dads will lap it up.

Posted by: Mcthingy2 on June 20, 2005 5:32 PM

Nice placement of the Hooters photo right above the entry for "Industry Geared Up For Cannes."

Seems like an apprpriate caption.

Posted by: Chris on June 20, 2005 5:48 PM

Not to mention it's placement right below that fine post on the importantance of agencies creating specialty groups to target women:-)

Posted by: Steve Hall on June 20, 2005 6:06 PM

"Hooters Expands Brand With New Ventures"

If Hooters expands any further, we'll all be covered in saline solution.

Posted by: Bob on June 21, 2005 9:36 AM

I still think Steve should start a new blog around hot tottie ad talent. He obvious has an eye for zee ladies and is as horny as a dog with two dicks. And as we know, our industry is inundated with hot ad account strumpets. Who are also very professional and good at their jobs...blah, blah, blah.

Posted by: Mcthingy2 on June 21, 2005 12:48 PM

That's a great idea! I've thought of it before but I think I'd have a little trouble convincing the hotties (guys and girls) to send in hot pix of themselves. Who knows though, it amazing what you see for pictures on the social networking/I wanna get laid sites.

Posted by: Steve Hall on June 21, 2005 1:06 PM

Fun comments of a fun story.
Kudos to Steve for the image.
"Nice Hooters"

Posted by: Wayne Schaffnit on June 21, 2005 2:13 PM

Channeling Homer Simpson for a minute: "Breasts.....good.....mmmmmmmmm".

Posted by: Mcthingy2 on June 21, 2005 6:06 PM