Mini Promoted With Gas Pump Word of the Day


In another simple but inventive marketing tactic, Mini ads have been placed atop gas pumps with "word of the day" trivia giving people something to do while pumping gas. It's a lot better than the cents off coupons for bland products like Coke of Mountain Dew. The words, of course, are related to the gas pumping environment. The word in this ad is "Spumped," defined as a condition that occurs when you get to the gas station but can't remember what side your tank is on.

Written by Steve Hall    Comments (4)     File: Outdoor, Point of Purchase     Jul-10-05  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines


Clever. but is it uptated on a daily basis?

Posted by: Dario Meli on July 11, 2005 11:22 AM

I saw this last night for the first time. My word of the day was "cartesy", which meant "the act of letting someone merge in your lane." Not too creative, but it did get my attention.

Posted by: DCB on July 11, 2005 11:59 AM


Posted by: test on November 19, 2006 06:37 PM


Posted by: test on November 22, 2006 12:07 PM

Post a comment