Baby Got Back...Pack At Target


Likely, everyone's seen this already and we couldn't get to it yesterday since we spent the day in Times Square doing important advertising-related research but this on is just too funny to pass on. That hipper than hip big box store Target has launched a bunch of new back to school commercial, one of which, features a bunch of little kids with backpacks on dancing to the tune of that racy Baby Got Back, booty-shaking tune MTV had trouble with a while back. Of course, they've toned down the lyrics to a much tamer, "We like backpacks and we can not lie. With a cell phone pocket on the side. Those old backpacks were a fashion risk but can a cool backpack exist? Baby, I'm school...etc."

Either Target has just moved to the top of the hipness pile or they have crossed into dangerous territory associating big assed babes shakin' ass with little girl's back packs. While we're on the topic of Baby Got Stuff, check out the very funny Baby Got Book which promotes church of all things.

by Steve Hall    Aug- 3-05   Click to Comment   
Topic: Commercials   

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I'm more into the Black Sheep vs. JC Penny callabo. gangsta.

Posted by: anon on August 3, 2005 5:46 PM

thx for this cool post. excellent ad. my 5 yr.old sings baby's got back. all the kids ID with this catchy song. Just as we enjoyed popeye even though we had no idea what he meant by: "well blow me down" and "shiver my timbers". so also do kids enjoy "babygotback"*cough* backpack... with their own spin on meaning.

Posted by: arthur on August 4, 2005 1:38 PM

One of the most controversial songs of my youth is being used in a back to school commercial?

So this is what it's like to feel old.

Posted by: Anonymous on August 5, 2005 3:03 AM

While visiting with my niece and nephew, they enjoyed the baby got back part in the shrek movie, which was inappropriate. So I changed the words to give her the jingle without the offense, much like sleeping beauty, little red riding hood, three little pigs all of which had undertones if you wanted to exploit them. I don’t like rap music unless it’s old MC hammer, wierd al or other groups that are not offensive. In conclusion I like country also but was getting ready to write off another song until I realized it was saying… some beach somewhere… God bless America.

Posted by: Gregory Autry on August 11, 2005 12:26 AM