Dish Network to Copy Half.com Town Naming Stunt
AdFreak reports the "marketers begging towns to change their name" trend, originated by then Half.com VP of marketing Mark Hughes is showing no signs of slowing. Like television and movie producers latching on to a past success rather than attempting original thought, the marketers over at Dish Network are offering free service to all residents of any town willing to change its name to Dish.
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