Emmys to Accost Passengers Inflight


In an attempt to stem sliding rating, the Emmy Awards organizers have signed a deal with United Airlines to show a 20 minute commercial on flight beginning September 1 to promote the September 18 broadcast. Last year's broadcast was viewed by 13.8 million, down from 17.9 million the previous year. Perhaps it's not the award show itself but rather most everything on TV sucks.

by Steve Hall    Aug-23-05   Click to Comment   
Topic: Industry Events, Television   

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"What else can we do to take the fun out of flying? We've filled the seats, and we eliminated meals (and snacks), magazines, and blankets. I know! Let's tell everyone to close their windows (can't have anyone enjoying the view on a beautiful day) and run a *20-minute* commercial! On the speakers, so there's no way to avoid it! Customers will *love* it!"

United is desparate for the cash. It's the only part of this deal that makes any sense at all. Remember when travelling by air was special?

Posted by: Nathan on August 23, 2005 4:32 PM