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Former Spammer Settles With Microsoft

Humorously asking whether or not email marketing company OptinRealBig should change its name to DoubleOptinConfirmedRealBig, New Media Report says company founder Scott Richter has settled a lawsuit filed against him by Microsoft for $7 million.Reportedly, Richter is "sorry for spamming" and the lawsuit has caused him to re-think how he does business. As part of the settlement, that re-thinking will be heavily monitored over a three year period by an independent party who will oversee OptinRealBig's business practices.

by Steve Hall    Aug- 9-05    
Topic: Online, Policy

PETA Features Sarah Jane in Anti-KFC Ad


PETA has launched another anti-KFC ad and this one features Australian model Sarah Jane posing nude. Oh come on. What were you thinking? Of course all her parts you really want to see are covered. This is advertising, not porn, though there doesn't seem to be much difference these days. Anyway, Tian pointed out it was odd the ad is predominantly written in Chinese and wondered whether it eluded to the popularity of KFC in China. Tian was gracious enough to send us a translated version of the ad which you can view here.

See more of Sarah's full-sized hotness here.

by Steve Hall    Aug- 8-05    
Topic: Campaigns

Nicole Ritchie Joined by Fiance in New Bongo Campaign


For her second season as spokesmodel for Bongo jeans, Nicole Ritchie will be joined by her fiance, Adam Goldstein who, along with Ritchie, will promote a new line of men's apparel. Breaking in September, the two will appear in semi-candid ads shot in New York's AER Lounge. Several of the ads are available here.

by Steve Hall    Aug- 8-05    
Topic: Campaigns

Newsflash: Hardee's Launches Ad With No Sex

Perhaps taking a break from slathering the world with sexual imagery to promote meat, Hardee's/Carl's has decided to run an ad promoting milk shakes. How does one promote milk shakes? You shake a cow, of course. In this spot, a guy, well, shakes a cow. Not much else to say about it.

In other featured ads in this week's Ad Age TV Spots of the Week Cingular interrupts its own pre-movie commercial to implore people to silence their phones, historical figures traumatize a couple for the Library of Congress, a guy eats a Pringles can just to prove the chips taste better, a camera so thin it can be mailed demonstrates the beauty of the new Sony Cyber Shot, Audi does its missing A3 thing, kids dance for Converse and DC Shoes goes with James Lipton.

by Steve Hall    Aug- 8-05    
Topic: Commercials

Synchronized Swim Team Promoted With Mobile Pool


To help promote the Canadian Synchronized Swim Team who appeared at the Aquatics World Championships in Montreal last month, experiential agency Gearwerx Experiential Marketing developed a mobile, see-through swimming pool mounted atop a trailer which traveled in and around Montreal while swimmers performed inside the tank. Gearwerx President Max Lenderman shares more details on the promotion here.

by Steve Hall    Aug- 8-05    
Topic: Guerilla, Promotions

United Church of Christ to Continue Controversial Campaign


Stirring the pot again, the United Church of Christ, the church that, earlier this year, ran ads mocking other churches showing a bouncer who refused entry to minorities and gays is planning a new ad. The first ad, "Bouncer," part of the $3 million "God is Speaking" campaign, was refused by ABC, NBC and CBS. The church promises the second ad will be in the same vein as the "Bouncer" ad.

by Steve Hall    Aug- 8-05    
Topic: Campaigns, Commercials

David Ogilvy Promotes Advertising Week


In an unsanctioned effort to promote New York's upcoming Advertising Week, Asa Bailey has created a film which posthumously features David Ogilvy riffing on the ad industry's changes and encouraging those in the industry to attend Advertising Week. Of course, the whole thing just leverages Advertising Week as a platform to promote Asa Bailey.

by Steve Hall    Aug- 8-05    
Topic: Viral

Painted Cows Become Billboards


Golden Palace, that purveyor of online gambling and supreme stunt advertiser, has dyed several Florida county cows with with its name. And to stave off PETA, they dyed "Go Veg" on the side of one of the cows.

by Steve Hall    Aug- 8-05    
Topic: Guerilla

Murder Mystery Cruises Promoted Following Possible Cruise Murder


Following recent stories about a Connecticut man who mysteriously disappeared, amid reportedly foul play, on his honeymoon cruise aboard the Royal Caribbean Cruise Lines ship "Brilliance of the Sea," the cruise line has, rather insensitively and stupidly, sent this 2006 Murder Mystery Cruise promotional flyer to its travel agents. Hello? RCCL PR office?

by Steve Hall    Aug- 8-05    
Topic: Promotions

Peter Jennings Has Died

Long time ABC news anchor Peter Jennings, 67, has lost his battle with lung cancer and died last night in Manhattan.

by Steve Hall    Aug- 8-05    
Topic: Television

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