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Gay.com Says Change Your Playlist


Suggesting men of a certain persuasion check out some new meat, this billboard borrows some MP3 terminology we're all familiar with and suggests a visit to Gay.com to help change your playlist.

by Steve Hall    Aug-15-05    
Topic: Outdoor

Aquent Launches Marketing And Creative Tutorial Video Series


Professional services firm Aquent, today, announces the launch of Aquent Inside Marketing, a series of video tutorials designed to address issues facing marketing and creative professionals. The videos will feature expertise and commentary from in-house and outside consultants, analysts, and marketing executives. Aquent promises each will offer" practical, real-world advice and solutions to anyone involved in the marketing and creative services disciplines." The first of four tutorials begins today on the Inside Marketing site. Other videos will be released each month thereafter.

by Steve Hall    Aug-15-05    
Topic: Online, Tools

Nike Likes Big Butts...and Thighs...And Knees


With the launch of a new campaign, Nike has made official the mini-trend towards celebrating less than stick figure sized woman. Following Dove's much talked about campaign, Nike has launched a series of print ads that celebrates big butts, thunder thighs and tomboy knees. The big 'ol booty is pushing aside the anorexic runway model and Ms. Magazine Founder Gloria Steinem is very happy about it telling Ad Age, "It is a change that women and some men, too have been agitating for 35 years. I spent 15 years of my life pleading for ads that reflected our readers by age, race and ethnicity. We could demonstrate that women responded better to ads that were more inclusive of them, but they just weren't coming." The campaign comes from Wieden & Kennedy

by Steve Hall    Aug-15-05    
Topic: Brands, Campaigns, Magazine

Hillbilly Imagery Promotes Agency Party


If you've ever wondered how many still images could be placed, rapid fire, dueling banjo-style in a video, this video which promoted an August 5 "Rooftop Ruckus" party for Portland agency Borders Perrin Norrander will answer your question. Collecting every hillbilly, backwater, appalacian, deliverance-style image known to man, BPN has stitched together a cliche of hick-like, jerkwater imagery sure to amuse.

by Steve Hall    Aug-14-05    
Topic: Agencies

President Bush Sells Pizza in New Zealand


Photo usage rights aside, President George Bush appears on a billboard which promotes a New Zealand pizza chain called Hell. Likely capitalizing on anti-American feelings, the board reads, "Hell. Too Good For Some Evil Bastards." Once George sees this, it's only a matter of time before a smart bomb finds its way across the globe and through this billboard.

by Steve Hall    Aug-13-05    
Topic: Outdoor

Dog No Longer Man's Best Friend in Opal Viral


Adland points to another funny Opal viral from McCann Erikson and MRM Partners which brings back memories of the Ford EvilTwin and Ford SportKa cat decapitation virals. In this viral, no animal gets decapitated but a cute, fluffy dog does get pushed aside for man's new best friend: the Opal Astra GTC.

by Steve Hall    Aug-13-05    
Topic: Viral

Clothing Retailer Uses Sex Education to Sell Clothes


A small Michigan agency, named Hawairish because one of the partners is Hawaiian and the other Irish, has done some interesting work for local clothing retailer, Incognito which speaks to the importance of the now for teens.

Agency partner Ty Hutchinson explains the work thusly, "We know what teens think. One wrong move could end their life as they know it. Whether it be a parental embarrassment, dating the wrong person, being seen on the wrong side of the lunchroom or wearing the wrong fashion. It really was a simple solution for us - agree with them. This is an important time. In fact, every other stage of life sucks. The result is edgy but right for the audience."

The creative was produced as in-store posters and a website will be launched in the near future. A second version of the poster can bee seen here.

by Steve Hall    Aug-13-05    
Topic: Poster

Atari to Host Graffiti-thon For New Game


Atari will host a graffiti-thon street festival on August 24 to promote the release of it graffiti-based game "Getting Up: Contents Under Pressure" by designer Marc Ecko. At the event, held August 24th on 22nd Street between 10th and 11th Avenues from 12:00PM - 8:00PM, 20 artists will spray-paint 48 by 8 foot replicas of New York's blue-bird subway cars.

A lineup of graffiti artists, from the notorious COPE2 to T-KID, who first started writing on trains as early as 1974, will spend the day doing full color murals on the vintage trains. Other participating graf writers include Dash, West, Ces, Sonic, Iz the Wiz, Min, Duro, Wane, Wen, Dero, Cycle, Smith, Lady Pink, Doc, Kel 1st, Mare139, Crash, Daze, Ghost, and the Tats Crew.

more »

by Steve Hall    Aug-12-05    
Topic: Brands, Guerilla, Opinion

Gold Industry Signs Marketing Deal With Joss Stone


The World Gold Council has signed a deal with Joss Stone, recently seen in GAP ads, to appear in the group's "Speak Gold" ad campaign. A four-page spread, shot by fashion photographer Patrick Demarchelier, will appear an October Conde Nast Fashion Rocks supplement inserted in Conde Nast Traveler, Glamour, Lucky, Self, Vogue, Vanity Fair and W. In the ad, Stone will be decked in Italian jeweler Di MODOLA's gold jewelery collection.

by Steve Hall    Aug-12-05    
Topic: Celebrity, Magazine

Agency Creative Proves Ad People Are Beautiful


If you thought advertising was an ugly business, New York magazine's The Most Beautiful New Yorkers may change your outlook a bit with its selection of 24-year-old Merkely + Partners Creative Department Coordinator Tatiana Moses as one of New York's most beautiful specimens...uh...people. Ad Freak reports she and her boyfriend were approached by a photographer who wanted her boyfriend's picture but she asked that her picture be taken as well just for fun. Oddly, she was chosen for the list and her boyfriend was not.

It's all good for agency publicity though. We're quite sure she'll grab more attention than these Merkely + Partner management guys.

by Steve Hall    Aug-12-05    
Topic: Agencies

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