Maxim Extends Brand to Nightclubs


Ever the proliferator of female hotness, Maxim magazine is now proliferating itself, as it has a few times before, beyond the confines of the printed page and in to the dark, inner world of the nightclub. Dennis Publishing has signed a deal with nightclub developers Rande and Scott Gerber to create a nationwide chain of Maxim-branded nightclubs. We hope it's more than just plastering the walls of nightclubs with Maxim cover shots.

by Steve Hall    Aug-17-05   Click to Comment   
Topic: Magazine   

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Oh, you know it will be more than a nightclub plastered with Maxim covers. Every jackass with his white baseball cap on backwards, khaki shorts and wrinkled polo shirt will be there, too.
Like this guy.

Posted by: Brent on August 17, 2005 11:31 AM

I hope Brent is right and those jackass do flock there - it'll keep 'em out of the places I like to go. Yay Hooters!

Posted by: Wink Jr. on August 17, 2005 11:52 AM

You guys don't much about Rande Gerber, do you? All the W Hotel bars around the country, the Stone Rose at the new Time Warner Center. You are WAY WAY off base.

Posted by: Drew on August 24, 2005 5:36 PM

Apparently not, Drew. Thank's for clearing that up for us.

Posted by: Steve Hall on August 24, 2005 6:39 PM