Sears Moves From O&M to Y&R, Employees May Follow


Sears is moving its account from one WPP Group company to another, After 43 years handling the account, Ogilvy & Mather will relinquish the account to sister agency Young & Rubicam, which has worked on portions of the account since 1993. In a twist that questions the point of the review in the first place given today's agency conglomerates, O % M employees who will be left behind after the October 1 hand off, may end up moving to Y & R to handle the account.

by Steve Hall    Aug-16-05   Click to Comment   
Topic: Agencies, Brands   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



And, WPP is now able to find and land another global retail client at Ogilvy! Watch for more network client consolidations. Shareholders rejoice.

Posted by: Edw3rd on August 16, 2005 2:27 PM

Y&R got Ty Pennington's resume today.

Posted by: Anonymous on August 17, 2005 11:41 AM