Weatherman Games Own Stations Neilsen Ratings

The Media Drop points to a story which reveals WBRZ-TV weatherman Pat Shingleton participated in Nielsen diary rating during May, a very big non-no in the ad biz. In an attempt to minimize the situation, WBRZ President Richard Manship said, "I don't condone this, but this is one ratings book out of 800, so let's not call it a threat to the whole ratings system. This is not going to throw the Earth out of orbit or anything." So...it's OK to overbill a client because they'll never notice? Oops, wait, they did notice. Behave, people!