Ad Campaign Tells Boys to Control Testosterone


Mix one part drug of choice, one part attractive girl and 3,846 parts not-yet-tamed testosterone and you have the perfect recipe for sexual violence. According to the Department of Justice, girls 16-19 are three and a half times more likely than the general public to become victims of sexual assault and 84 percent of the time, they know their attacker. A recently launched California ad campaign, called My Strength with taglines such as, "So when she wanted me to stop, I stopped," and "So when I paid for our date, she didn't owe me" is encouraging boys to eschew the usual boys club silence and become more active in preventing sexual assaults and reporting them after they occur.

Written by Steve Hall    Comments (3)     File: Campaigns     Sep-15-05  
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I spent many many many a night loaded out of my mind and never assaulted anyone. What is wrong with these assholes?
Doubt this ad will stop garbage like that from acting out.
Throw their parents in jail.

Posted by: KRank on September 16, 2005 12:21 AM

A big shout out to Bob Sullivan. His work resonates well with two other digital ad masters: Asa Bailey, whom we all know for his outrageous virals (VW, Two-HeadedDog, CoqRoc) and Pesach Lattin, who has lent endless hours to nail the perps who dare abuse our children. Pesach's work with the Secret Service Task Force investigating child pornography and NYS Child Abuse Unit is legendary. Asa recently issued another series of viral s to help stop abuse of children in all itís insidious forms. The two have teamed up:!:

Posted by: Arthur on September 16, 2005 08:48 AM

Asa it should be noted, did NOT produce VW, Two-HeadedDog, CoqRoc or most of the work on his site. He helps seed or spread the work. He doesn't make that clear on his website or intentionally fudges to let people assume he actually made the work. Questionable at best.

Posted by: Frank Fudge on September 17, 2005 06:18 PM

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