Google AdWords Buyer Pay More, Gets Less
PBS's Robert Cringley recounts the story of a friend who experimented with Google AdWords and found paying four times more per word to promote essentially that same service (original site was duplicated under a different domain as a test) actually lowered daily click-throughs from 15,000 to 1,200. It's an odd occurrence and one which Cringley's friend simply explains away by likening Google to a Las Vegas casino where, no matter what, the house always wins. Though Cringley posits that, all thing being equal with his friends endeavor, Google must have done something on it's end to make the ad buy more profitable for itself. We'll let the SEO experts sort this one out.
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