Balloon Booty Promotes Health Club


This campaign gets the stamp of brilliance from Adrants. For a North Carolina, high-end fitness club, McKinney created a series of posters showing balloons bulging out of clothing along with a pin that says "Deflate." Commenting on the campaign, a McKinney creative said, "We thought people would steal the tacks but a little hot glue and some heavy duty gatorboard took care of that problem. Now people just steal the whole poster." Advertising that gets noticed - a very good thing. See the campaign here.

by Steve Hall    Oct- 8-05   Click to Comment   
Topic: Outdoor   

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BRILLIANT! a fitness club and agency after my customers heart!

Finally some great creativity for a category that's really lacking.

Jay creator : mypetfat

Posted by: Jay Jacobs on October 10, 2005 1:27 PM

Only one small problem....deflate = no shape; not sure that's why people go to the gym....

Most people want to create curves, not lose em.

Posted by: jerkov on October 11, 2005 8:50 PM