Balloon Booty Promotes Health Club
This campaign gets the stamp of brilliance from Adrants. For a North Carolina, high-end fitness club, McKinney created a series of posters showing balloons bulging out of clothing along with a pin that says "Deflate." Commenting on the campaign, a McKinney creative said, "We thought people would steal the tacks but a little hot glue and some heavy duty gatorboard took care of that problem. Now people just steal the whole poster." Advertising that gets noticed - a very good thing. See the campaign here.
by Steve Hall Oct- 8-05 Click to Comment
BRILLIANT! a fitness club and agency after my customers heart!
Finally some great creativity for a category that's really lacking.
Jay creator : mypetfat
Only one small problem....deflate = no shape; not sure that's why people go to the gym....
Most people want to create curves, not lose em.