BMW Says Branded Entertainment Too Expensive, Quits


Blaming the high cost of branded entertainment production and, according to one anonymous BMW exec who blamed German bureaucracy, BMW has ended its use of branded entertainment. BMW, of course, spawned branded entertainment in its current form with its The Hire films. The fact the car maker recently switched entertainment agencies, had its entertainment exec leave and is in the middle of an agency review, surely, contributed to the move.

Written by Steve Hall    Comments (1)     File: Product Placement     Oct- 3-05  
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And according to yesterday's "Madison + Vine", Hallmark is the latest advertiser to jump off the branded-entertainment bandwagon...

Posted by: Kurre on October 6, 2005 05:17 AM

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