Ehealthinsurance Makes Insurance Fun


It's a known fact there's nothing fun about health insurance. What with referrals, co-pays, "this is covered but that isn't" insanities and wallet-busting monthly premiums, insurance needs all the help it can get. eHealthInsurance hopes to help with a new online promotion, called Am I Covered, which features an animated series featuring the Wyndales, the "lovable, yet klutzy family with whom all Americans can identify." Led by Percy Wyndale, family patriarch and certified klutz, the adventures of the Wyndale family brings humor back to the insurance game.

The campaign was created by marketing agency RSA and Truelight Entertainment and used artists and producers from The Simpsons, King of the Hill, Dilbert and Ren and Stimpy.

by Steve Hall    Oct-25-05   Click to Comment   
Topic: Online, Viral   

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Great attempt at viral marketing in a difficult space. Unfortunately the actual cartoons are boring at best and in bad taste at worst.

I am not sure who gave final approval for these over at eHealth, but the 'toons certainly don't make you want to email them to a friend.

I do give them credit for trying....

Posted by: James on October 26, 2005 9:58 AM

It's good to see a health insurance company taking risks in their marketing - being as they aren't exactly known for their sense of humor. The cartoons are a great way of making the task of getting health insurance a little less painful. I found them to be funny and would definately reccommend to a friend.

Posted by: Mark on October 27, 2005 1:08 PM

Who know about automatic system of compare health insurance quotes? May advice some site url? WBR LeoP

Posted by: Health and beauty on January 21, 2007 7:43 PM