Lawnmower Provides Bikini Line Trim


This is a billboard, shot by Flickr user Trev Vg, in Paris for, apparently, a lawnmower maker. We've seen racy ads that get the message across but this one definitely wins the prize for mixing relevance with attention-getting imagery. Those French sure aren't as caught up about sexual imagery as we Americans seem to be.

UPDATE: Apparently this campaign is years old and has already been featured in Archive Magazine. Well, we're just really sorry about covering something so old but we don't live in France and we don't read Archive Magazine. Call us dumb but we still like the ad and thought you would too.

by Steve Hall    Oct-16-05   Click to Comment   
Topic: Outdoor   

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Come on, this campaign is years old, it was featured in Archive Magazine like 3 years ago.

Posted by: Kickstand on October 16, 2005 5:13 PM

That's right. This is part of a very old campaign for Kookai. Must be some seven years old.

Posted by: Nishad on October 16, 2005 9:47 PM


Posted by: 淫听羽息 on October 17, 2005 7:09 AM

The campaign was for Kookai, a women's clothes brand.

Posted by: Philippe on October 17, 2005 11:17 AM

Before the idea was an ad, it was a viral email of a real tattoo that was a little risque.

Posted by: Sean on October 17, 2005 11:57 AM

So what if this thing is old? So am I. Thanks to AdRants for the recycle. If everything new is old, then everything old is new. Or something.

Posted by: Stan DeVaughn on October 17, 2005 12:30 PM

Yes, this ad is old, but it is funny and very imaginative. Credit to the person who came up with the ad that catches everyone's eye and has everyone still talking years later.

Posted by: Karalyne on October 17, 2005 1:29 PM

I have a great idea. On every post you should say the ad is really old so the only comments you'll get are that it's new. Then you can just tell them that you're so up to the minute that yesterday is old to you. Problem solved!

Posted by: Brooks on October 17, 2005 3:51 PM

did anyone notice the ugly ugly ugly belly button? or should i call it belly HOLE?? argh.

Posted by: eliane on October 19, 2005 9:42 AM