Listerine is For Ugly People Too


Smartly acknowledging all people can't be gorgeous hotties with six packs and D cup breasts, Listerine, to promote its Oral Care Strips, is running ads featuring, shall we say, less than pretty people. Of course, it's all done in jest so as not to offend actual ugly people. Check out the ads here.

by Steve Hall    Oct- 3-05   Click to Comment   
Topic: Campaigns, Magazine   

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This is by far the most retarded add I have ever seen. Ugly people don't want to be reminded they are ugly and it's a stretch to think fresh breath will get them laid. Good looking people wouldn't want to associate themselves with ugly people so who are they trying to reach? It just baffles me how much marketing/ad people forget that the purpose of an ad is to sell the damn product.

Posted by: spyro on October 4, 2005 2:23 PM