Shoe Polish Gets Cannon Treatment


John from random Culture points us to some work his agency, Click Here, did for Kiwi show polish. To get across the point of how "crazy fast" Kiwi's Express polish is, a Kiwi bird, in the first of a series of three videos, is shout from a cannon (Outpost anyone?) and proceeds to fly through various scenescapes until the spot ends with a voiceover and the tagline, "Look Sharp." Mundane as shoe polish is, this at least attempts to add some fun to the product.

by Steve Hall    Oct-24-05   Click to Comment   
Topic: Campaigns   

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This spot ("Cannon") is 40 seconds too long. And doesn't convey the point it is trying to make. Sorry.

Posted by: Jesper on October 24, 2005 1:24 PM

hmmmmm . . . generalizations, misrepresentations, uninspiring and unimaginative creative coupled with targeting gone amuck. Oh, I get it, just another brick falling into place to help support the leaning tower of advertising. Maybe I missing something . . .

-Driving soundtrack (check)
-Simple flat vector-based illustrations (check)
-City/Urban context (check)
-Subways with graffiti (double check)
-Skateboarding (check)
-Fowl in attire generalized to be ethnic and/or "urban" participating in a game of c-lo (triple check)

ummmm, probably not.

Must run, please excuse while I go back to polishing my dunks.

Posted by: robo on October 24, 2005 1:48 PM