Zugara Launches PlayStation Socom 3 U.S. Navy SEALs Game Site
Once again, Zugara has created an engaging, compelling, promotional site for Sony PlayStation. It's to promote Sony PlayStation's Socom 3 U.S. Navy SEALs game. The site itself is pretty in-depth with information on the game, real-life footage and interviews shot on set with actual Navy SEALs and a first person stealth game where you take on the role of a Navy SEAL to infiltrate a bunker and rescue a captured pilot. Zugara used other elements for the experience as well including AOL Instant Messenger where players can retrieve a code to unlock things on the site as well as an 800# to call into to get a code to gain access to the bunker where the first person game starts. Zugara's Matthew Szymczyk told us it was a "very cool experience putting the site together because of all the access we had to real-life Navy Seals at various army bases where the site's video's were shot.
As good as the marketing is for Socom, and it IS good, inlcuding the site that was mentioned here, which shows some real creativity and excellent planning and exuction of a very interactive media, the results of the marketing will be tough to gauage, seeing as though Socom 2 already had thousands upon thousands of regular online players that were all chomping at the bit for more, who are already scooping up the new title and enjoying it online. How much marketing was really neccessary for this product?
Developing a similar approach to the socom to be released on the new playstation 3 platform will be the real gauge - and beating the competition with the new X box, now that is a challenge.
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