Award Show Promotion Strokes Ego

If you've done time in advertising, you know advertising award shows are nothing more than ego boosters for our fragile personas and a chance for us to get a group hug from our fellow industry mates. The Phoeniz Addys aren't trying to hide this truth with their call for entries promotion called Ego Stroke 5,000, a device that sends ego boosting thoughts into the brain. Of course it's just a cheesecake pan with a bunch or wires attached but it does the job. The promotion was created by Riester~Robb.