Dunkin' Donuts to Launch Caffeine Crazy Customers


Next week, Dunkin' Donuts will launch a new ad campaign that focuses on the things people do to get their caffeine fix. Thirty second spots will highlights efforts such as a woman, stuck in traffic with co-workers, who left the car, walked a mile to a Dunkin' Donuts, then returned to the car for the rest of the ride to work. Radio, print and outdoor will accompany the campaign.

While they may already have thought of this, Dunkin' Donuts should launch a site or a blog where people could share wacky tales about their quests for caffeine. Amusement for readers. Fodder for future campaigns.

Written by Steve Hall    Comments (2)     Nov- 2-05  
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People share their stories all the time over at Dunkin Donuts Talk (DunkinDonutsTalk.com). It's a blog for those fanatical about Dunkin Donuts. I'm sure they'll be covering the new ad campaign there, so send 'em your stories.

Posted by: Ryan on November 2, 2005 02:46 PM

ummmm, Dunkin' DONUTS, is advertising what people will do for CAFFIENE? This strikes me as dumb.

Posted by: Mark on November 2, 2005 05:55 PM

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