LynxJet Airline Hostesses Create Deodorant Fantasy
Lynx Deodorant (Axe in the States), with the launch of LynxJet, is perpetuating its use of sexy women to raise the body temperature, among other things, of young men foolish enough to think deodorant has something to do with their ability to increase their dipstick quotient. It's JetBlue for the deodorant deprived. It's Hooters Airlines but without all the cleavage induced sweating. But mostly, it's diversionary advertising that is just fun enough to create a little fantasy in a guy's mind when he's strolling down the deodorant aisle in the drug store. A fantasy, perhaps, powerful enough to make him actually buy the stuff.
But, as is always the case, some people didn't quite get the joke.
by Steve Hall Nov-27-05 Click to Comment
LynxJet, the actual plane (which launched here in Oz) has been grounded by a flurry of complaints under the high winds of sexism.
As Spinal Tap once remarked, "it's a fine line between stupid and clever."
What makes this quite cute is that its targeting the Australian equivalent of spring break (schoolies). It hits the precise segment: young men/boys who are hyped up and ready to get laid.
pity somepeople don't have a sense of humor.